In response to the naturally-inclined actions of many organizations reducing their electricity us in celebration of Earth Day, Joroto is taking a different approach: Rewarding employees for using the most energy possible over the course of April 22nd, Earth Day 2009. Joroto, in fact, will be holding a contest, and will reward the developer who uses the most electricity on Earth Day.
President John Boukis states: “In the world of software and web development, electricity is productivity. On Earth Day, we will be monitoring the electricity use of our employees. We have outlined a set of rules that define cheating. Employees will be forbidden from executing such tactics as adding accessories such as portable air conditioners to their personal network stations, or playing 3D games (restricted only on this particular work day.). We have basic monitoring capabilities which will help us determine which individual used the most electricity on Earth Day. The winner of this internal contest will receive an additional $5 million dollars in Joroto stock options.”
Asked about observers’ gut reactions that these actions are generally irresponsible Boukis cautions all to carefully consider their reasoning: “The problem the world faces is not overuse of electricity. The macro problem is that our lifestyle depends on electricity more than ever, and we need to produce a great deal more electricity in order to continue growing our new computer-based economy. ”
“We absolutely believe that energy should be produced using the latest, most efficient, and most sustainable technology. Every new house should be built with solar panels, and local governments should bury their bureaucracies, and allow the building of private wind turbines in all but the most dense areas, in order to generate significantly more electricity while producing (including manufacturing processes that produce solar and wind power materials) greatly reduced pollution levels. With this in mind, consider that this contest is a celebration of the computer, and what it has meant to our employees and this company: Creativity and most importantly, freedom. Electricity is productivity. The more electricity we as an IT company use, the more applications we crank out. The more applications, the more revenue, the more we grow, the more people we hire, right on down the line. This is Productive Energy Tap, and we will continue to vehemently promote all of its tenets.”

